Thursday, March 27, 2014

15 simple and affective ways to add Pinterest to your social media business arsenal.

I had to pick my jaw up off the floor when I learned that Pinterest is ranked 3rd in Social media networks (yes, 3rd I know, right) I heard there were benefits, but quite frankly didn’t take it too seriously—Pinterest is just a place to save things you like and keep them organized, which in and of itself was extremely intriguing to me and obviously many others. But really what benefit would a business have with the idea of freezing dog toys in a block of ice to keep a dog busy in the summer or how doing 600 crushes, 80 burpies and 100 jumping jacks everyday can give you the abs of your dreams. None, unless of course they own a dog grooming business or a fitness club. Plus it gives us Foodies a place to put the food we like while dodging the Facebook scrutiny “I do not care what the hell you ate for dinner last night” Yikes did I just admit to being one of “THEM.” In my defense it was long long ago and the few times I did share what I ate for dinner I included the recipe—I was only trying to be helpful, not bore anyone.

There is a slew of useful information out there on how and why to use Pinterest for business, and although I am a writer and avid reader, I really don’t care to spend hours learning the technical jargon and the why’s and how’s to do this and that. But being the nice person I am I spent hours reading and learning just for YOU and made you an easy to follow checklist of the basics. I know, how thoughtful of me, right? I also supplied a few helpful links for those who need more info below. So anyhoo, here is my simple list of 15 things to do on Pinterest to help your business.

15 tips for adding Pinterest to your business social media arsenal

1. Put the boards you want people to see first, first Be sure the cover photo is as eye catching as possible.

2. Have at least five pins per board, so it fills all visible space.

3. Find out what is trending right now and pin it, but be sure not to pin too many at once. Try to pin only a handful a day, you don't want to overwhelm people.

4. Chose multiple topics to pin about and keep them fresh.

5. Have a good variety of boards, not just business related. Don’t be afraid to show people who you are.

6. Follow others in your business and who share common interests. Repin from their boards often

7. Turn your Pinterest account into a business account. Convert to Business

8. Split up your bigger boards. Say you have an all fashion board; break it up into several boards like outfits, dresses, shoes, accessories etc.

9. Make your Bio count by using keywords that pertain to your business.

10. Be creative with your board titles, use a play on words, a song title, a funny movie quote, be fun and playful.

11. Long vertical pins get noticed, so whether you’re designing a new pin or you have multiple pinning options to choose from “Go Long

12. Include the source of your pin and be sure it links to the desired location.If it does not, delete it. Quality pins are important.

13. Add a custom Follow me button to your blog or website. 

14. Add a Pin it Button to your blog posts by using Widget builder. 
 For more info go read Pin it button overview .
15. Create a Pin Widget to add to your blog or website. Steps. It will look like this...

If you found these idea’s useful please share this post and feel free to comment and of course PIN IT

More great info....

Thursday, March 20, 2014

I need just 30 seconds of your time...

Well it turns out most (yes MOST) of your Facebook followers on your Fan page will never even see your posts on their feed ever, unless you pay Facebook to boost your posts (this effects everyone with a Fan page btw) so I need for you all to take your remaining 15 seconds of the 30 to add your e-mail on the right, so I can keep you up to speed with new news (I promise WILL NOT bombard you with e-mails)
Your ongoing support means to world to me, Thank you!

For those of you who want more info on this Facebook Fan page change got to

and there are a billion others if you Google- Facebook fan page changes 2014

Saturday, March 8, 2014

To hire a book Cover Designer or not?

Yesterday I met with a very capable and talented book cover designer. I have no doubt that she could do a great job of building my book cover.  She would also offer the benefit of another contacts in the book business and would have multiple connections to share.  She would have a vested interest in wanting my book to succeed and would have my back.  She would be someone I can work with in the future and I can share ideas with her.  I could hire her and focus on the many other things I need to get this book and future books ready to share with the world

Well a no brainer, hire the girl…right?

Consider this now….I have eight years of experience in the photography business having had my own studio for much of this time and am also well-versed in Photoshop. Capturing the images just the way I envisioned them and designing a cover in Photoshop is totally do-able for me, I have the perfect model who is a friend of mine and I could buy a ticket and head to Florida, get the images I need, have myself a much needed little vacation in Florida where I have never been, catch up with my friend, see another piece of the world outside of Minnesota and head home refreshed ready to tackle my book cover and have multiple other image at my disposal to use for promotion pieces without the need to buy the rights from someone else and save myself a very good hunk of money. But the time I will spend on all of this would keep me from promoting my book, blogging, editing and social media (although my trip to Florida would give me something to talk about other than just my book.)
I also have another option--wait until the snow melts and take the images on the shores of Lake Superior, saving even more money, but may also wind up short on time due to the obscene amount of snow we have here in Minnesota which may linger too long and make my June book cover due date a little closer than I’d like. I do however work pretty well with time crunches.
Option one- Gain time to focus on promoting and editing and have a great connection in the business, by hiring a cover designer.

Option two- Doing the cover and photography myself, get a trip to Florida,  have multiple images to use for promotion, save a good amount of money, but don’t gain a connection and lose time that could be spent promoting and editing.

Option Three- Wait for Minnesota to be green, save a great amount of money, have images that match the books location perfectly, have multiple images to use for promotion, but don’t gain a connection and lose time that could be spent promoting and editing.

*Option two or three could very likely result in an image for book two and save me even more money.

The opinion of either author or readers are both welcomed and appreciated. Thanks you for taking the time out of your busy lives to read this over!